it started all with a simple idea
With a background in Art design and love for typography, I’ve always been interested in simple and unique, stylish designs. Ethiopian culture and history, its uniqueness from the rest of the world make me think not only to be proud of the asset we have but also how to bring it to light in my own way.
In 2011, I was at an Ethiopian football tournament in San Jose -CA, where a friend of mine asked me to design him a T-Shirt - Logo for his restaurant business, which I did. I used an iron transfer method to put the logo on the T-shirt. This was my first design that was printed on a T-Shirt. It was a unique feeling seeing his employees wearing a T-Shirt with my own design. Many people become to like my designs on T-Shirts. I designed and printed T-Shirts for friends and local businesses here and there.
This was the start where I considered to connect my passion for design and a “T-Shirt”.
After some research and education on different t-shirt printing methods, I started to make professional Printings.
Printing my designs on a T-Shirts gives me the freedom to reflect the uniqueness of Ethiopian culture and Art in a different and stylish way of thinking. I felt like the design culture at the time was really lacking in this area, and apparently, this design sensibility connected many Ethiopian and non-Ethiopians people all around the world.
What started as an outlet for my passion and an entrepreneurial experiment, it quickly grew into much more than just selling a few shirts.
Dec 2012 I decided to launch my online Store with the first 4 Designs, Yebet Lij, Temar, Fiker and Ge’ez.
arifStyle didn’t start with a formal business plan and, in fact, I had a very little background in business. Rather than following the “traditional” model of starting a business, I just tried to apply common sense and research to figure things out as they came up.
I’ve found that the best way of learning is by doing.
Since the start of arifStyle in 2011, we have shipped our products in over 15 countries around the world. The feeling about the positive feedback I get from our customers is hard to describe in words… One thing I can say is it drives me to be more creative, to do more and to learn more.